Katya G.
Founder / Creative Director
Makeup artist and stylist
Katya Gudaeva is a seasoned makeup artist with over 16 years of experience across commercial, fashion, and events. She founded the Bridal Beauty Agency in 2015, bringing an agency model from the commercial world into the wedding industry—curating and representing a roster of highly experienced artists.
Her client list includes Blue Nile, The Bellevue Collection, Barneys New York, Microsoft, Amazon, Subaru, KING 5, Hulu, United Airlines, as well as talent including Amy Schumer, Macklemore, and Zola Jesus.
Katya’s aesthetic ranges from refined “no-makeup” makeup to soft, polished glam. Her approach is rooted in restraint—enhancing natural skin and creating looks that feel effortless, modern, and lasting. Think red carpet beauty, adapted for the wedding day: elevated, intentional, and never overdone.
Working with Katya is a very calm experience, grounded in thoughtful preparation, attention to detail, and a deep understanding of how beauty translates both in person and on camera.